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It´s much better to keep your SEO in good standing than let it suffer from poorly optimized product pages or spammy looking content strategy with Topper, here are some tips to help you better optimize those product pages It´s true a blog will capture long tail traffic and help the e commerce site but would you go with a sub domain approach or sub folder I´ve been thinking lately a sub domain would work better especially because of panda penguin and if everyone selling the same product has the same bulleted list well no one is different.