positions itself on the first page of Google, Bing and Yahoo and stabilizes in search: “pos Campania”.
Posted on December 16, 2022
The Challenge
SOS Pos operates in payment services throughout Italy. Partner of a leading company in payment systems, it offers POS payment terminals and e-commerce solutions that are among the most modern and advantageous for companies.
Improving the organic visibility on the web through the website was the Client's objective to enhance the commercial network in the Campania region.
The website had well-described content and was fast in loading, but could not appear in searches that could correspond to the real activity carried out by the Customer because:
Many of the conditions were missing in the scripts that would allow you to gain consideration from Search Engines.
It was necessary to optimize the site using the best SEO pactices, and make sure that search traffic converges towards: “pos Campania”.
Diagram of the initial situation
The solution
To maximize the results on Search Engines of the established keywords, the website developer has chosen to use the Topper System SEO plugin.
1 The Topper System SEO plugin has been installed and an optimization cycle has been performed on all the pages of the website specifying as the main keyword: “pos Campania”.
The following features included in the plugin have been activated:
• Anti-spam support
• Lazy Load Smart Image
• automatic updates of optimized pages
2 The Topper System SEO support service later advised the website developer to create an account in Google Search Console and Webmaster Tools in Bing to acquire verified owner status and submit sitemap urls.
Diagram of the final situation
The result
The optimization processes of the Topper System SEO plugin favor an increase in the visibility on the net and in the speed of navigation of the website.
The source codes are optimized to make the site lighter, compatible with modern browsers and with the contents declared in the scripts easier to analyze and understand by Search Engines.
Still today the placements in the respective SERPs are stable.
The combination of the results has generated a great visibility of the SOS Pos website.
The strong visibility has helped to increase new interested and geolocated customers, as well as strengthening the credibility of the service in the area.
Customer: SOS Pos
Website developer: Angelo Pieroni - apassistanceandprojects@gmail.com
Website: https://www.sos-pos.it
The Challenge
SOS Pos operates in payment services throughout Italy. Partner of a leading company in payment systems, it offers POS payment terminals and e-commerce solutions that are among the most modern and advantageous for companies.
Improving the organic visibility on the web through the website was the Client's objective to enhance the commercial network in the Campania region.
The website had well-described content and was fast in loading, but could not appear in searches that could correspond to the real activity carried out by the Customer because:
Many of the conditions were missing in the scripts that would allow you to gain consideration from Search Engines.
It was necessary to optimize the site using the best SEO pactices, and make sure that search traffic converges towards: “pos Campania”.
Diagram of the initial situation
| ✓ | THEME | OceanWP Theme by OceanWP |
| ⚠ | SECURITY | WordFence |
| ⚠ | SEO PLUGINS | Yoast |
| ✓ | HOST | AS31034 Aruba S.p.A. |
| ⚠ | N. PAGES | 10 |
The solution
To maximize the results on Search Engines of the established keywords, the website developer has chosen to use the Topper System SEO plugin.
1 The Topper System SEO plugin has been installed and an optimization cycle has been performed on all the pages of the website specifying as the main keyword: “pos Campania”.
The following features included in the plugin have been activated:
• Anti-spam support
• Lazy Load Smart Image
• automatic updates of optimized pages
2 The Topper System SEO support service later advised the website developer to create an account in Google Search Console and Webmaster Tools in Bing to acquire verified owner status and submit sitemap urls.
Diagram of the final situation
| ✓ | THEME | OceanWP Theme by OceanWP |
| ✓ | SECURITY | Topper System SEO, WordFence |
| ✓ | SEO PLUGINS | Topper System SEO, Yoast |
| ✓ | TOPER SYSTEM SEO CONFIGURATION | • The pages have been optimized by setting the image optimization level to "Advanced" • The pages have been optimized by setting the "Preload" template to Javascript resources |
| ✓ | HOST | AS31034 Aruba S.p.A. |
| ✓ | N. OPTIMIZED PAGES | 10/10 |
The result
The optimization processes of the Topper System SEO plugin favor an increase in the visibility on the net and in the speed of navigation of the website.
The source codes are optimized to make the site lighter, compatible with modern browsers and with the contents declared in the scripts easier to analyze and understand by Search Engines.
Still today the placements in the respective SERPs are stable.
The combination of the results has generated a great visibility of the SOS Pos website.
The strong visibility has helped to increase new interested and geolocated customers, as well as strengthening the credibility of the service in the area.
Customer: SOS Pos
Website developer: Angelo Pieroni - apassistanceandprojects@gmail.com
Website: https://www.sos-pos.it
Case History created by the Topper System SEO team and approved by the Client.
We hope it has been useful for you to make your website successful too.
For info and support
We hope it has been useful for you to make your website successful too.
For info and support