positions itself on the first page of Google, Bing and Yahoo and stabilizes in search: “ottico Firenze” and “occhiali da sole Firenze”.
Posted on 03 November 2022
The Ottica Galanti carries out its activity in Florence with three points of sale distributed throughout the area. The activity to the public has been carried out successfully for many years.
Improving organic visibility on the web through the website was the Client's goal to attract new interested users.
Unfortunately, despite the website being online since 06/30/2000, it presented a lot of content and was fast in loading, it could not appear in searches that could correspond to the real activity carried out by the Customer because:
Many of the structural and syntax conditions of the scripts that would allow them to be considered by Search Engines were missing.
It was necessary to optimize the site using the best SEO pactices, and make sure to converge search traffic towards: “ottico Firenze” and “occhiali da sole Firenze”.
Diagram of the initial situation
AS31034 Aruba S.p.A.
To maximize the results on Search Engines of the established keywords, the website developer has chosen to use the Topper System SEO plugin.
1 The Topper System SEO plugin has been installed and an optimization cycle has been performed on all the pages of the site specifying “ottico Firenze” as the main keyword. The pages dedicated to sunglasses have been optimized by specifying “occhiali da sole Firenze” as the main keyword.
All features included in the plugin have been activated:
• Anti-spam support
• Cache control
• Lazy Load Smart Image
• CO2 Application
• automatic updates of optimized pages
2 The Topper System SEO support service later advised the website developer to create an account in Google Search Console and Webmaster Tools in Bing to acquire verified owner status and submit sitemap urls.
Diagram of the final situation
Topper System SEO, WordFence
Topper System SEO, Yoast, JetPack
TOPER SYSTEM SEO CONFIGURATION
• The pages have been optimized by setting the image optimization level to "Advanced"
AS31034 Aruba S.p.A.
N. OPTIMIZED PAGES
The optimization processes of the Topper System SEO plugin favor an increase in the visibility on the net and in the speed of navigation of the website.
The source codes are optimized to make the site lighter, compatible with modern browsers and with the contents declared in the scripts easier to analyze and understand by Search Engines.
Still today the placements in the respective SERPs are stable. The combination of results has generated great visibility for the Ottica Galanti website.
The strong visibility has helped to increase the number of customers in the shops.