The Architect Andrea Dolcetti of Ferrara

The Challenge
The Architect Andrea Dolcetti lives and works in Ferrara in the field of interior, exterior and furnishing accessories design. He acts as the reference figure in all phases of project construction and implementation. Gain greater visibility on the net was a priority for the professional.

Unfortunately, although the website was online from 10/29/2018, it appeared rich in content and well cared for in the graphics, the number of visitors who landed there was small.
The website was not present in any of the major search engines.

1 Many of the structural conditions that would allow them to be considered by Search Engines were missing, such as, for example, the correct compilation of the title, description, author, copyright meta-data. The images were too large like the html sources and the linked javascript and css files.
2 The site had excessively long page load times.
3 A usable sitemap was missing.

We needed a precise and targeted SEO intervention capable of making the site faster and more visible on Search Engines by typing: “architetto Ferrara”.

Diagram of the initial situation

✓	THEME	Imperion
⚠	SECURITY	not available
⚠	SEO PLUGINS	not available
✓	HOST	AS31034 Aruba S.p.A.
⚠	N. PAGES	109

The solution
The Client contacted the Topper System SEO to   assistance service asking for advice on how he could get the best possible results to appear as high as possible in Search Engines:
The Topper System SEO support service helped the customer in three steps:

1 We recommend installing Topper System SEO, followed by Yoast and WordFence.
• Topper System SEO to maximize results on Search Engines of the established keywords.
• Yoast because the site needed a sitemap, the correct declaration of canonical tags in the pages and to use it in future content creations.
• WordFence because security in SEO and information technology in general plays a fundamental role.

2 After installation we recommended optimizing all the pages of the site with the Topper System SEO plugin specifying “architetto Ferrara” as the main keyword.
We suggested that the Client activate all the features included in the plugin:
• Anti-spam support
• Cache control
• Lazy Load Smart Image
• CO2 Application
• automatic updates of optimized pages

3 We recommended that Customer create an account in Google Search Console and Webmaster Tools in Bing to acquire verified owner status and submit sitemap urls.

Diagram of the final situation

✓	THEME	Imperion
✓	SECURITY	Topper System SEO, WordFence
✓	SEO PLUGINS	Topper System SEO, Yoast
✓	TOPER SYSTEM SEO CONFIGURATION	• The pages have been optimized by setting the image optimization level to "Advanced" • The pages have been optimized by setting the "Defer" template to Javascript resources
✓	HOST	AS31034 Aruba S.p.A.
✓	N. OPTIMIZED PAGES	109/109

The result
The optimization processes of the Topper System SEO plugin favor an increase in the visibility on the net and in the speed of navigation of the website.
The source codes are optimized to make the site lighter, compatible with modern browsers and with the contents declared in the scripts easier to analyze and understand by Search Engines.










Still today the placements in the respective SERPs are stable.
The combination of the results has generated a great visibility of the website of the Architect Andrea Dolcetti.
The consequent strong credibility has only triggered a process that has helped to increase the number of clients and commissioned works.




Customer and developer: Andrea Dolcetti
Website: https://www.adolcettidesign.it